Oshun is the Yoruban goddess of the rivers and fresh waters, sensuality, fertility, beauty, art, wealth and love. Brought to the America’s via the Transatlantic slave trade, today, she is revered in Santeria, Candomble, and Afro-Haitian religious tradition as well.
She is such a strong force in the collective unconscious that she turns up, sometimes unintentionally, in contemporary popular culture. From the universal image of a beautiful woman emerging from water (as in 007) to Pam Grier’s ‘Foxxy Brown’ and Beyonce’s’Lemonade’, the powerful orisha still makes her scintillating presence known.
Even today, the ancient mythic stories that surround Oshun offer inspiring insight into soft power, transformation and the sacred feminine. For women, myths offer a significant pathway to understanding feminine power as these ancient deities predate patriarchy and our contemporary concept of feminity.
In this video, I explore the deeper meaning of several Oshun patakis and offer insight into soft power, radical transformation, and the purpose of pleasure.
The founder of Women Love Power®, Ayesha K. Faines is a writer, media personality, and brave new voice for feminine power and social change. Sought after for her provocative insights on culture, mythology and gender politics, she has been featured on MTV, Essence, Entertainment Tonight, The Michael Baisden Radio Show, AfroPunk, and Time among other media outlets. She’s traveled the world lecturing before a number of universities, and she pens a column for Zora Magazine that explores the intersection of love and power. She is best known as a featured panelist on “The Grapevine”. Ayesha is a graduate of Yale University and a former television journalist.