Where there is light, there is shadow… and where there is shadow, there must be light. If there is one central psychological paradox that flummoxes most humans, it is this: our greatest virtues and our worst flaws are inextricably connected. They are two sides of the same coin. Archetypes are universal images that according to psychologist Carl Jung, form […]
Feminine Archetypes
An Explanation of the 7 Feminine Archetypes
Humans are hardwired to understand and respond to archetypal images in a way that is completely beyond their control. Marketing execs and Hollywood studios have long capitalized on this psychology, using it to create inspiring stories and profitable brands. Public figures who seem larger than life than life often trigger deep archetypal responses within us. […]