You walk into a room and all eyes land on you. You radiate confidence, unselfconscious sensuality and palpable erotic energy. You are a male fantasy come to life, the personification of the great goddesses that man worshipped for some 25,000 years. When he encounters you, he experiences a strong, primal de ja vous. When you are fully tapped into your archetype (check out the lover course for a play-by-play on how to do this), you naturally appeal to a man’s ego, his libido, and his taste for adventure– a potent combination in a world where many men, having surrendered to rigorous social codes and first world comforts, often long for something wild and unfamiliar.

The lover archetype, is the oldest and most instinctive psychological archetype in a woman’s psyche. It represents a woman’s most primal urge to procreate. Just as the Greek goddess Aphrodite caused mortals and deities to fall in love, when the lover archetype is active in a woman’s psyche, she exudes a sublimating energy that both attracts and arouses.

Whenever we fall in love (or lust) the lover archetype is present. Consider what happens; our senses are heightened, we feel more beautiful, and sexually charged. The siren is so potent because you express all of the erotic energy of the lover archetype, without the restraints of a prominent secondary archetype.